Advertising Photography For The Eyes - Joseph Chen
Many times, the words and the music in promotions are rendered waste if they are not added to an image. And to make an advertisement successful, the advertising photography has to be compelling - really really compelling. Be it television commercials ads, magazine ads, static an advertisement on the road, or banner promotions on the computer screen, pictures rule the roost and have the immense power of driving people towards the product or buying the concept that is being promoted.
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https://www.josephchenstudio.com/advertising