• The word social media comes from two powerful forces:
    1. Social from (society).
    2. Media from (influence via marketing).

    This means every post, every ad, every campaign is influencing society in real time. Children are not outside this system. They are inside it. And here’s the danger: Children don’t know when they are being influenced.
    As marketers, we must understand this deeply.

    If social media is society, then: Advertising becomes culture. So brands must shift from selling attention to building responsible influence online and offline.

    #DavidLawrenceKamau #ACFRobotDog #AIInnovation #Robotics #FutureTech
    #AfricanTechInnovator #BuildingTheFutureWithAI #TechForGood
    The word social media comes from two powerful forces: 1. Social from (society). 2. Media from (influence via marketing). This means every post, every ad, every campaign is influencing society in real time. Children are not outside this system. They are inside it. And here’s the danger: Children don’t know when they are being influenced. As marketers, we must understand this deeply. If social media is society, then: Advertising becomes culture. So brands must shift from selling attention to building responsible influence online and offline. #DavidLawrenceKamau #ACFRobotDog #AIInnovation #Robotics #FutureTech #AfricanTechInnovator #BuildingTheFutureWithAI #TechForGood
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