SEO vs. PPC: Key Differences!
Cost
SEO is free in terms of clicks but requires time and effort to rank organically. PPC involves paying for each click, making it a direct cost-based approach.
Time to Results
SEO takes months to show significant results, as rankings build over time. PPC delivers immediate visibility and traffic as soon as the ads go live.
Longevity
SEO provides long-term, sustainable traffic even if you pause efforts. PPC stops driving traffic the moment you stop paying.
Trust & Click-Through Rate
Users tend to trust organic results more, often leading to a higher click-through rate (CTR). PPC ads, though effective, may have lower trust due to their paid nature.
Control
SEO depends on search engine algorithms, limiting direct control. PPC gives full control over targeting, placement, and budget.
Which One Should You Choose?
SEO is ideal for long-term growth and credibility, while PPC works best for quick traffic and immediate results. A balanced approach often delivers the best results. Learn more about SEO and PPC to choose the right strategy for your business by clicking the link below.
https://onlineitsolutionsme.co....m/blog/seo-vs-paid-c
