How AI Search Is Changing the Way Clients Find Lawyers - 360 LawFirm Marketer For years, the playbook was simple: rank on Google, get clicks, answer the phone. Law firm marketing revolved around showing up in search results when someone typed “divorce lawyer near me” or “estate planning attorney in [city].” That system still exists, but something new is happening on top of it. People are starting to ask AI tools for legal information before they ever visit a website. Instead of clicking through ten search results, they ask a question and receive a summarized answer. Many firms are now turning to a professional law firm marketing agency to ensure their content remains visible in these generated summaries. https://360lawfirmmarketer.com/how-ai-search-is-changing-the-way-clients-find-lawyers/ #aiseo